Zara Arshad, Alessandro Rolandi & Bruno Porto_ photo by Caue Ferraz

At the opening of the poster exhibition “Discover the Brazilian Cinema” presented at the 2nd Brazil Film Festival in Beijing, its co-curator Bruno Porto was joined by British designer Zara Arshad and Italian multimedia artist Alessandro Rolandi in an panel to address the relation between moving and still images: movies and its posters. The trio discussed aspects of contemporary marketing and promoting techniques – in which target audiences may only see a poster when they reach the theater, long after they’ve watched the trailer and read about it online – that subvert the original role of the poster, changes in technology that liberate the poster from paper, as well as its collectible aspects, and some of the “style formulas” specific genres use.

The debate and the exhibition were some of the parallel events of the 2nd Brazilian Film Fest in China, that took place at the Broadway Cinematheque MOMA in Beijing from November 17-22. It also featured a concert by musician, actor and soundtrack composer André Abujamra and a Q&A session with André Klotzel, director of Reflections of a Blender, the movie that won the festival Judge’s Choice Award. The international jury was composed by directors Xie Fei, Liu Jiayin, Sam Voutas and Vicky Mohieddeen & movie critic Raymond Zhou.

Descubra o Cinema Brasileiro poster exhibition_

Curated by graphic designers Billy Bacon and Bruno Porto, “Discover the Brazilian Cinema” features works by 30 graphic artists from diverse backgrounds, generations and parts of Brazil that encourage – through curiosity, beauty and witty visual solutions – the Chinese audience to enjoy Brazilian films. The show had been presented before at the 10th Shanghai International Film Festival in 2007 and the Pernambuco Design Salon in 2008. It was also selected for the 9th Brazilian Graphic Design Biennial, that traveled to Mexico and China in 2009.

Broadway Cinematheque MOMA_ Beijing

Posters by André Stolarski, Batman Zavareze, Billy Bacon, Bruno Porto, Claudio Reston ‘Haroldinho’, Daniel Bueno, Eduardo Denne, Felipe Muanis, Manifesto (Guto Lins / Adriana Lins / Fernando Arruda), Itamar Medeiros, Kako, José Bessa ‘Elesbão’, Leonardo Buggy, Leonardo Eyer, Lilian Granado, Marcello Rosauro, Marcelo Martinez, Marck Al, Mariana Ochs, Orlando Pedroso, Rafael Ferreira, Rafo Castro, Renato Faccini, Ricardo Cunha Lima, Ruth Klotzel, Walter Vasconcelos, Yomar Augusto and Ziraldo.

Broadway Cinematheque MOMA_

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• Brazilian illustration festival in China
• Brazilian posters win 1st prize in Bolivia
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DINGBATS BRASIL in Venezuela

The exhibition DINGBATS BRASIL opened on April 30th at the Galeria Venezolana de Diseño in Caracas, Venezuela, as part of the program of the 4th Latin American Typographic Biennial TIPOS LATINOS 2010.

DINGBATS BRASIL features the first decade (1996-2006) of Brazil’s production of digital pictorial alphabets – the dingbats – through thirty-five projects by 22 prominent contemporary designers like Leonardo Buggy, Tony de Marco, Marina Chaccur, Claudio Rocha, Marcelo Martinez, Guto Lacaz and Rafo Castro, among others.

This is not the first time the exhibition is seen in Venezuela: in October/November of 2008 it was presented within the 4th COIDIGRA – Congreso Internacional de Diseño Gráfico, in the city of Mérida. The exhibition has also traveled Brazil, Colombia and China in local and international design events, and has been seen by over 12,000 people from 50 countries.

Photos by Maga Uzcátegui Rangel & information in Spanish here and in English & Portuguese here.

Read Also:

• International panel debates still and moving images at the 2nd Brazil Film Festival in China
• DINGBATS BRASIL goes to Beijing ICOGRADA 2009
• 9th Brazilian Graphic Design Biennial goes to China
• Discover the Brazilian Cinema
• DINGBATS BRASIL

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Website of "Discover the Brazilian Cinema"

The Discover the Brazilian Cinema poster exhibition was presented in Art Scene Gallery in Shanghai from June 15-27, 2007 featuring original posters by 30 Brazilian visual artists and 10 Chinese visual communication students.

The exhibition was curated by Billy Bacon and Bruno Porto on the occasion of the 10th Shanghai International Film Festival, which honored Brazil with a special film selection named Mostra Foco Brasil.

Artists:
André Stolarski
Batman Zavareze
Billy Bacon
Bruno Porto
Claudio Reston ‘Haroldinho’
Daniel Bueno
Eduardo Denne
Felipe Muanis
Manifesto (Guto Lins / Adriana Lins / Fernando Arruda)
Itamar Medeiros
Kako
José Bessa ‘Elesbão’
Leonardo Buggy
Leonardo Eyer
Lilian Granado
Marcello Rosauro
Marcelo Martinez
Marck Al
Mariana Ochs
Orlando Pedroso
Rafael Ferreira
Rafo Castro
Renato Faccini
Ricardo Cunha Lima
Ruth Klotzel
Walter Vasconcelos
Yomar Augusto
Ziraldo

Students (Raffles Design Institute – Shanghai)
‘Allen’ / ‘Gavin’ / ‘Joe’
Irene Kuswardi
‘Jimmy’
‘Sam’
‘Sanal’
Stephen Tedjakusuma
‘Terry’
‘Zoe’

This exhibition, accompanying the Focus on Brazil (the Brazilian film exhibition taking place within this week’s tenth Shanghai International Film Festival) is a true visual carnival. The idea was to take forty designers, artists, illustrators, and photographers spanning all generations and regions of Brazil, and ask them to create an original collection of posters for famous Brazilian films. The collection in turn aims to introduce China, a country with an equally distinctive cultural flavor, to the richness and beauty that Brazilian cinema has to offer.

Ziraldo's poster for "Discover Brazilian Cinema" exhibition

Naturally green and yellow, the colors of the Brazilian flag, are widely incorporated in the designs, which includes interpretations of a projection room light by Shanghai based Itamar Medeiros and São Paulo visual designer André Stolarski. In others, symbols such as classic 1950s 3D effect glasses, tourist sights, film, draft beer glasses, folkloric or movie characters, cameras, and a dragon are all juxtaposed to create a series of reflections on what defines Brazilian film. One of the most arresting design comes from national legend Ziraldo, who has worked as an illustrator, graphic designer, children’s book author, playwright, and talk show host for over 50 years. His poster presents a face with a Mona Lisa smirk and an open eye appearing as the Brazilian flag.

If the sum of all the parts seems to be cobbled together in a rather haphazard fashion, that’s the beauty of it. It’s exactly the mix and clash of colors, ideas, traditions, and artists that makes this collection so striking.

(SH Magazine, June 2007)

Read Also:

• International panel debates still and moving images at the 2nd Brazil Film Festival in China
• Brazilian illustration festival in China
• Luiz Carlos Barreto lifetime achievements highlighted in the New York Times
• Cannes Lions 2011 Design category to be presided by Brazilian brand specialist
• London Design Festival’s “Brazil Illustrated”, featuring Bruno Kurru, Wagner Pinto and Eduardo Recife

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