Zara Arshad, Alessandro Rolandi & Bruno Porto_ photo by Caue Ferraz

At the opening of the poster exhibition “Discover the Brazilian Cinema” presented at the 2nd Brazil Film Festival in Beijing, its co-curator Bruno Porto was joined by British designer Zara Arshad and Italian multimedia artist Alessandro Rolandi in an panel to address the relation between moving and still images: movies and its posters. The trio discussed aspects of contemporary marketing and promoting techniques – in which target audiences may only see a poster when they reach the theater, long after they’ve watched the trailer and read about it online – that subvert the original role of the poster, changes in technology that liberate the poster from paper, as well as its collectible aspects, and some of the “style formulas” specific genres use.

The debate and the exhibition were some of the parallel events of the 2nd Brazilian Film Fest in China, that took place at the Broadway Cinematheque MOMA in Beijing from November 17-22. It also featured a concert by musician, actor and soundtrack composer André Abujamra and a Q&A session with André Klotzel, director of Reflections of a Blender, the movie that won the festival Judge’s Choice Award. The international jury was composed by directors Xie Fei, Liu Jiayin, Sam Voutas and Vicky Mohieddeen & movie critic Raymond Zhou.

Descubra o Cinema Brasileiro poster exhibition_

Curated by graphic designers Billy Bacon and Bruno Porto, “Discover the Brazilian Cinema” features works by 30 graphic artists from diverse backgrounds, generations and parts of Brazil that encourage – through curiosity, beauty and witty visual solutions – the Chinese audience to enjoy Brazilian films. The show had been presented before at the 10th Shanghai International Film Festival in 2007 and the Pernambuco Design Salon in 2008. It was also selected for the 9th Brazilian Graphic Design Biennial, that traveled to Mexico and China in 2009.

Broadway Cinematheque MOMA_ Beijing

Posters by André Stolarski, Batman Zavareze, Billy Bacon, Bruno Porto, Claudio Reston ‘Haroldinho’, Daniel Bueno, Eduardo Denne, Felipe Muanis, Manifesto (Guto Lins / Adriana Lins / Fernando Arruda), Itamar Medeiros, Kako, José Bessa ‘Elesbão’, Leonardo Buggy, Leonardo Eyer, Lilian Granado, Marcello Rosauro, Marcelo Martinez, Marck Al, Mariana Ochs, Orlando Pedroso, Rafael Ferreira, Rafo Castro, Renato Faccini, Ricardo Cunha Lima, Ruth Klotzel, Walter Vasconcelos, Yomar Augusto and Ziraldo.

Broadway Cinematheque MOMA_

Read Also:

• Discover the Brazilian Cinema
• Felipe Taborda’s “Kabum! Mix” poster exhibition in Warsaw featured on Wallpaper.com
• Brazilian illustration festival in China
• Brazilian posters win 1st prize in Bolivia
• Brazilian posters for the Green Movement in Iran

Tags:

Website of "Discover the Brazilian Cinema"

The Discover the Brazilian Cinema poster exhibition was presented in Art Scene Gallery in Shanghai from June 15-27, 2007 featuring original posters by 30 Brazilian visual artists and 10 Chinese visual communication students.

The exhibition was curated by Billy Bacon and Bruno Porto on the occasion of the 10th Shanghai International Film Festival, which honored Brazil with a special film selection named Mostra Foco Brasil.

Artists:
André Stolarski
Batman Zavareze
Billy Bacon
Bruno Porto
Claudio Reston ‘Haroldinho’
Daniel Bueno
Eduardo Denne
Felipe Muanis
Manifesto (Guto Lins / Adriana Lins / Fernando Arruda)
Itamar Medeiros
Kako
José Bessa ‘Elesbão’
Leonardo Buggy
Leonardo Eyer
Lilian Granado
Marcello Rosauro
Marcelo Martinez
Marck Al
Mariana Ochs
Orlando Pedroso
Rafael Ferreira
Rafo Castro
Renato Faccini
Ricardo Cunha Lima
Ruth Klotzel
Walter Vasconcelos
Yomar Augusto
Ziraldo

Students (Raffles Design Institute – Shanghai)
‘Allen’ / ‘Gavin’ / ‘Joe’
Irene Kuswardi
‘Jimmy’
‘Sam’
‘Sanal’
Stephen Tedjakusuma
‘Terry’
‘Zoe’

This exhibition, accompanying the Focus on Brazil (the Brazilian film exhibition taking place within this week’s tenth Shanghai International Film Festival) is a true visual carnival. The idea was to take forty designers, artists, illustrators, and photographers spanning all generations and regions of Brazil, and ask them to create an original collection of posters for famous Brazilian films. The collection in turn aims to introduce China, a country with an equally distinctive cultural flavor, to the richness and beauty that Brazilian cinema has to offer.

Ziraldo's poster for "Discover Brazilian Cinema" exhibition

Naturally green and yellow, the colors of the Brazilian flag, are widely incorporated in the designs, which includes interpretations of a projection room light by Shanghai based Itamar Medeiros and São Paulo visual designer André Stolarski. In others, symbols such as classic 1950s 3D effect glasses, tourist sights, film, draft beer glasses, folkloric or movie characters, cameras, and a dragon are all juxtaposed to create a series of reflections on what defines Brazilian film. One of the most arresting design comes from national legend Ziraldo, who has worked as an illustrator, graphic designer, children’s book author, playwright, and talk show host for over 50 years. His poster presents a face with a Mona Lisa smirk and an open eye appearing as the Brazilian flag.

If the sum of all the parts seems to be cobbled together in a rather haphazard fashion, that’s the beauty of it. It’s exactly the mix and clash of colors, ideas, traditions, and artists that makes this collection so striking.

(SH Magazine, June 2007)

Read Also:

• International panel debates still and moving images at the 2nd Brazil Film Festival in China
• Brazilian illustration festival in China
• Luiz Carlos Barreto lifetime achievements highlighted in the New York Times
• Cannes Lions 2011 Design category to be presided by Brazilian brand specialist
• London Design Festival’s “Brazil Illustrated”, featuring Bruno Kurru, Wagner Pinto and Eduardo Recife

Tags:

_original logo (2009) designed with Brazilian typefaces Brasilêro (2001_ Crystian Cruz), Cantador (1997_ Daniel Morena), Folk (2009_ Marcelo Magalhães), UnB Pro (2008_ Gustavo Ferreira) + Samba Expert (2003_ Tony de Marco & Caio de Marco)

Authors

Bruno Porto is a graphic designer, educator and consultant from Rio de Janeiro. His work has frequently been awarded and exhibited in the Americas, Europe and Asia, where he had two solo shows of posters he’d designed. He is one the two Brazilian professionals listed in the Atlas of Contemporary Graphic Design by Harper Collins in 2008. He is a member of the Society of Illustrators of Brazil (SIB) – where he currently serves in its Board of Councilors – and the Brazilian Graphic Designers Association (ADG Brasil) – in which he has acted as a member of its National Board of Directors (2004-2006), Rio de Janeiro Board of Coordinators (2002-2004), Ethics Committee (2009-2011) and as its liaison with Icograda. He has also been deeply involved with the Brazilian Graphic Design Biennial, being President of the Jury of its 7th edition, member of the Curatorial Commission of its 8th edition, and coordinator of the 9th edition’s international tour in Beijing and Shanghai. He has curated a dozen graphic arts exhibitions – such as DINGBATS BRASIL, that has been presented in ten cities across South America and Asia. An author of books and articles on graphic design and illustration, he holds a column in www.DesignBrasil.org.br and has contributed articles to a number of design publications in Brazil and China such as abcDesign, Art & Design, Designe, Design 360º, Design Gráfico, ??? NewGraphic, Prodesign, Revista da ADG, Revista Webdesign and Wide. He was a faculty member at the Graphic Design School of Centro Universitário da Cidade (Rio de Janeiro, 1996-2006) and at the Visual Communication department of Raffles Design Institute (Shanghai, 2006-2010), and consistently organizes and takes part in design events, lectures and juries.

Itamar Medeiros currently lives in Shanghai (China), where he works as Senior User Experience Designer at the Architecture, Engineering & Construction Industry Group of Autodesk® — and helps promote Interaction Design as a local coordinator for the Interaction Design Association (IxDA). Working in the Information Technology industry since 1998, Itamar Medeiros has developed several websites and interactive media campaigns, both as art director and, later, as creative director for several new media agencies in Pernambuco, Brazil. As an Information Design specialist, served as board member of the Brazilian Society of Information Design, and held several lecturing positions, including Lecturer of Hypermedia at the Department of Design of Universidade Federal de Pernambuco (UFPE), Assistant Professor of Cognition and Information Technologies at the Information Systems program of Faculdade Santa Maria,  and Assistant Program Director of the Visual Communication Department of Raffles Design Institute at DongHua University, China. He has been awarded with an MA (with distinction) in Design Practice at Northumbria University (Newcastle, UK) for his thesis “Designing the User Experience: Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments”.

Read Also:

• Roots: Duarte, Rogério (1939)
• Discover the Brazilian Cinema
• 9th Brazilian Graphic Design Biennial in China
• 9th Brazilian Graphic Design Biennial goes to China
• New media & semiotics lecture in Shanghai

Tags: