Luciano Deos to preside Cannes Lions 2011 Design category

Brazilian designer, architect and brand specialist Luciano Deos has been named Jury President for the Design category of the Cannes Lions 2011, the 58th International Festival of Creativity that takes place from 19 to 25 June at Cannes in France.

Founder and president of Brazilian branding agency Gad’ and current president of Abedesign, the Brazilian Association of Design Companies, Deos had won numerous awards at Cannes Lions, New York Festivals and IF Design.

He had previously served in the Cannes Lions Jury, as did other Brazilian professionals such as Fred Gelli, Eco Moliterno, Fábio Fernandes and Alexandre Peralta.

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Helio Oiticica's "Homage to Mondrian" (Photo by Michael Stravato for The New York Times)

Hélio Oiticica (Rio de Janeiro, 1937 – idem, 1980). Together with his brother, César Oiticica, Hélio began studying painting and drawing with Ivan Serpa at the Museu de Arte Moderna do Rio de Janeiro – MAM/RJ [Museum of Modern Art of Rio de Janeiro], in 1954. In the same year, he wrote his first text on the visual arts, after which, his recording in writing of reflections on art and his output became a habit. He took part in the Grupo Frente [Frente Group] in 1955 and 1956, and in 1959, became a member of the Neoconcrete Group. He abandoned his two-dimensional works and created spatial reliefs, bolides [fireballs/meteors], capes, standards, tents and penetrables.

In 1964, he began to make the so-called Manifestações Ambientais [Environmental Demonstrations]. At the opening of the Opinião 65 [Opinion 65] show, at the MAM/RJ, he protested when entry to the museum was denied to his friends, members of the Mangueira samba school, and he was expelled from the museum, holding a collective demonstration in front of it, in which the Parangolés were worn by his samba school friends. He took part in the Opinião 66 [Opinion 66] and Nova Objetividade Brasileira [New Brazilian Objectivity], presenting the Tropicália environmental demonstration. In 1968, he held the collective demonstration, Apocalipopótese [Apocalypopothesis] on the Aterro do Flamengo [Flamengo Land Reclamation Project], which included his Parangolés and Lygia Pape‘s Ovos [Eggs]. In 1969, at the Whitechapel Gallery, in London, he realised what he called the Whitechapel Experience, presenting the Éden [Eden] project.

For most of the 1970s, he lived in New York, during which period, he was a visiting scholar of the Guggenheim Foundation, taking part in the Information show, at the Museum of Modern Art – MoMA. He returned to Brazil in 1978. After his death, the Projeto Hélio Oiticica [Hélio Oiticica Project] was created in Rio de Janeiro, in 1981, with the aim of preserving, analysing and promoting his work, under the direction of Lygia Pape, Luciano Figueiredo and Waly Salomão.

Between 1992 and 1997, the Projeto HO staged a major retrospective that was presented in the cities of Rotterdam, Paris, Barcelona, Lisbon, Minneapolis and Rio de Janeiro. In 1996, the Secretaria Municipal de Cultura do Rio de Janeiro [Municipal Secretariat of Culture of Rio de Janeiro] established the Centro de Artes Hélio Oiticica [Hélio Oiticica Centre for the Arts], to house the entire collection of the artist and open it to the public.

via Oiticica, Hélio (1937 – 1980).

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The real Latin America exists below the sensational headlines about Hugo Chávez, shrinking rainforests and cocaine wars. But walk around Rio de Janeiro or Buenos Aires and you are struck not by a sense of crisis but by a mood – you might even, slightly pretentiously, call it a zeitgeist – that these cities are on the move.

Latin America is too diverse to be pigeonholed. Peru, Bolivia and Ecuador are developing and poor, but much of the continent is very different. Santiago’s skyscraper-filled city center feels like Spain, albeit with the Andes as a backdrop. Different parts of the elegant Argentine capital have the vibe of Milan and Paris. Even the teeming cities of Brazil are nothing like Mumbai or Delhi.

A few days in almost any South American capital is enough to make it clear that renewal is in the air. It’s easy, when talking to business leaders and politicians, to see why the region is emerging, once again, as a player in the outsourcing market. As Latin America was the original destination for American firms looking to outsource in the 1980s, but lost out on cost to China and India, the business has almost come full circle.

But Latin America’s new approach to outsourcing is not the same as the ‘Chindia’ model, as it draws on very different specialist skills.

Brazil, for example, is already a world leader in biofuels, and its deserved reputation for innovation is the result of putting public money into research and coming up with incentives to create demand. The country’s central bank chief, Henrique Meirelles, predicts that the Brazilian economy will grow by 4.5% this year – regardless of the US slowdown – and last year its productivity grew faster than that of the US. [...]

via Design Council | Design Council Magazine | Design Council Magazine issue 4 | The Latin American renaissance.

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"Aniki Bobo", by João Cabral de Melo Neto

Aloísio Magalhães, while still attending law school in Recife (the capital of Pernambuco), had already begun to show his fascination with graphic arts by skillfully illustrating a poetry book written by a colleague of his from the university, José Laurenio de Melo.

After graduating, he traveled to Paris to study painting and engraving at the Atelier 17, an important European center of engraving. Once back in Brazil, he met with Gastão de Holanda, a former classmate from the university, who had also been in Paris, studying literature.

Coincidentally, a famous cousin of Magalhães, the renowned Brazilian poet João Cabral de Melo Neto, moved to Recife at that time. This cousin strongly encouraged the two young artists to open their own private print shop, similar to the one he himself had had in Barcelona. It was in that print shop that Cabral de Melo Neto had produced his own books through craftsmanship, while he was in the town occupying the post of consul.

Magalhães and José Laurenio became excited about the idea of setting up a print shop and they sought other former friends from the university who were also involved in literature and graphic arts. Among the main names of those who founded O Gráfico Amador in 1954, it is worth mentioning Ariano Suassuna, José Laurenio, and Orlando da Costa Ferreira.

Brought together by their passion for books and their quests in philosophical and aesthetic issues – which were connected to Modernism, a Brazilian art movement – these individuals produced grand experimental works that combined poetry, illustration, a bold typographical style, an alternative and informal use of paper and elements in relief printing. All these ingredients greatly contributed towards creating a more pleasing relationship between text and image.

O Gráfico Amador was being closely followed by Le Courrier Graphique, from Paris, as well as by the Curwen Press, from London. Additionally, several intellectuals and artists from Pernambuco and people from the artistic milieu also contributed to the magazine.

This undertaking was a key factor in Aloísio Magalhães’ career, for he later became a pioneering figure in the history of Brazilian graphic design. Let us not forget that benchmarks were scarce at that time, especially outside of the region linking Rio de Janeiro to São Paulo. Moreover, Magalhães became a leading pioneer in the history of Brazilian typography, as he was acutely aware of the profound relationships between artistic and industrial production.

O Gráfico Amador revealed itself as being a reference in the scenario of Brazilian culture and it was displayed in an exhibition at the Brazilian National Library, in Rio de Janeiro, in 1959.

The magazine closed its doors in 1961. It had issued altogether 20 publications, including the first edition of the poem Ciclo, by Carlos Drummond de Andrade – a renowned Brazilian poet. Its patrimony was donated to Escola de Belas Artes do Recife (Recife’s Fine Arts College).

via :: REDE DESIGN BRASIL ::.

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"Aloísio Magalhães", by Mônica Fuchshuber

Aloísio Magalhães took his first steps in the field of graphic design took place while he was still attending law school in Recife. In 1950, during his last year as a student, he made illustrations for a book of poetry, Palhano, written by a friend of his the university, José Laurenio de Melo. Having finished his course, Aloisio headed for Paris, where he intended to study painting and engraving with Stanley Hayter at the Atelier 17 studio, an important European center of engraving.

In 1954, influenced by the renowned Brazilian poet (and his cousin) João Cabral de Melo Neto – he set up, together with some friends, a modest print shop called O Gráfico Amador that, during the eight subsequent years that it was operating, published 27 books, 3 sets of fliers, 2 bulletins and a theater program.

In 1960 Magalhães founded a design office whose name was originally Aloísio Magalhães. In 1976, PVDI became its official name (this original office is still functioning, carrying out projects in the area of visual identity systems and product design).

It is only in 1970 that his office develops its first large design project in Brazil for Petrobras, the giant state-owned Brazilian oil company. The scope of the project ranged from the design of a symbol that would be stamped on oil packaging to the entire system of visual identity that would be displayed both at distribution points and on gas pumps at all of the gas stations run by the company.

In 1976, Brazil’s Central Bank commissioned him once again to render services to the institution (in fact his office had already carried out a few jobs for it in 1967 and 1972). This assignment comprised redesigning Brazil’s units of currency. Thus the project encompassed the task of defining a complex system of creation, including aspects such as selecting the most appropriate graphic motives to be used as well as key decisions regarding the technology to be adopted – amongst the types of technology available at that time. The project, as a whole, aimed to make Brazil self-sufficient in the production of its paper bills and coins.

In 1979, Magalhães takes on the post of administrating the Instituto do Patrimônio Histórico e Artístico Nacional – IPHAN (Brazil’s Institute of Historic and Artistic National Patrimony). His ideas regarding the management of this institution had a lot in common with the ones advocated by Mário de Andrade 50 years before. Hence, he proceeded to promote a revolution in the institute’s policies, when compared with the long-lasting, deeply ingrained policies that the IPHAN upheld at the time. His broad vision, which embodied the concept of what a cultural asset should be, and his philosophy that the custody of the shared patrimony should be transferred to the community that is primarily concerned with it, set new and unprecedented paradigms in the handling of the national memory. At that time, Magalhães — taking advantage of his talent as a designer – begins drafting a new layout for the institutional framework connected to the cultural issue in Brazil.

As the outcome of intense political maneuvers and persuasiveness, IPHAN finally becomes a Secretariat directly subordinated to MEC (Brazil’s Ministry of Education and Culture) in January 1980 and soon later the Fundação Nacional Pró-Memória (Pro-Memory National Foundation) is created. Consistent to his efforts to reorganize the infrastructure of state agencies with respect to their form of handling issues related to culture, he takes up the presidency of the Fundação Nacional de Arte (National Art Foundation) and is later invited to become Brazil’s Secretary of Culture.

He dies from a stroke in Padua, Italy, in 1982.

November 5 – Aloísio Magalhães’ date of birth – has become Brazil’s National Designers Day, a homage paid to the contributions he made in the profession.

via :: REDE DESIGN BRASIL ::.

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Vicente do Rego Monteiro, "As Religiosas", 1969

Vicente do Rego Monteiro (Recife, Pernambuco, 1899 – idem, 1970). Painter, sculptor, draughtsman, illustrator, graphic artist. Began his artistic studies in 1908, accompanying his sister, Fedora do Rego Monteiro (1889 – 1975) on courses at the National School of Fine Arts (Enba) in Rio de Janeiro.

In 1911, he travelled with his family to France, where he attended the Academies Colarossi, Julian and de La Grande Chaumière. In 1913, he took part in the Salon des Indépendants, of which he became a member. In Paris, he maintained contact with Amedeo Modigliani (1884 – 1920), Fernand Léger (1881 – 1955), Georges Braque (1882 – 1963), Joán Miró (1893 – 1983), Albert Gleizes (1881 – 1953), Jean Metzinger (1883 – 1956) and Louis Marcoussis (1883 – 1941).

At the start of the First World War (1914-1918), he left France with his family, settling in Rio de Janeiro in 1915. In 1918, he held his first individual exhibition at the Santa Isabel Theatre in Recife, showing his work for the first time two years later, in São Paulo, where he met Di Cavalcanti (1897 – 1976), Anita Malfatti (1889 – 1964), Pedro Alexandrino (1856 – 1942) and Victor Brecheret (1894 – 1955). In 1920, he studied the art of the Marajó culture in the collections of the National Museum of Quinta da Boa Vista. Moved by a passion for dance, in 1921 he staged the spectacle, Lendas, Crenças e Talismãs dos Índios do Amazonas [Legends, Beliefs and Talismans of the Amazonian Indians], at the Trianon Theatre in Rio de Janeiro, which was praised by the poet and critic, Ronald de Carvalho (1893 – 1935). He left for France, leaving behind eight oil paintings and watercolours for exhibition during Semana de Arte Moderna [Modern Art Week] of 1922, in São Paulo.

In 1923, he made drawings of masks and costumes for the ballet, Legendes Indiennes de L’Amazonie [Indian Legends of Amazonia]. He joined the group of artists associated with the gallery and magazine, L’Effort Moderne, of Leonce Rosemberg. He also brought the exhibition A Escola de Paris [The School of Paris] to Brazil, with showings in Recife, São Paulo and Rio de Janeiro. In 1937, he decorated the Chapel of Brazil in the Vatican Pavilion of the International Exhibition of Paris.

In 1946, he founded the publisher, La Presse à Bras, dedicated to the publication of Brazilian and French poetry. From 1941 onwards, he published his first verses, Poemas de Bolso [Pocket Poems], organising and promoting various poetry salons and congresses in France and Brazil. Returning to Brazil, he gave lectures in painting at the School of Fine Arts of the Federal University of Pernambuco (UFPE), in 1957 and 1966.

In 1960, he received the Guillaume Apollinaire Prize for his sonnets, collected in the book, Broussais – La Charité. From 1966 to 1968, he lectured at the Central Institute of the Arts of the University of Brasília (UnB).

via Monteiro, Vicente do Rego (1899 – 1970).

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