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Brazil’s creative output is currently under the international spotlight. Books are being written, exciting work is being commissioned and reputations are being made. So what’s going on? Has Brazil just been ‘discovered’, or are Brazilian designers doing something different to the rest of the world?

Brazil is South America’s largest economy. It has borders with every other state on the continent bar Chile and Ecuador, its rainforest still harbours tribes of the last indigenous Indians, and back in 2002 it elected Luiz Inácio Lula da Silva – one-time shoe-shine boy – as its president.

Brazil is an amazing place, yet we still know it best as the home of football, bikinis and Samba – it must seem a bit unfair to the locals. “Well, we do have a lot of football, girls in bikinis and Samba!” says Danilo Oliveira of graphics co-op Base-V.

Oliveira is from São Paulo, so would the answer be different further inland? Hop north-east to Belo Horizonte and you’ll find designer, typographer and illustrator Eduardo Recife. “People see Brazil as a jungle filled with naked girls,” he says, “but we have a very rich culture.” And when the rest of the world wakes up and smells the coffee, Brazilian design will take centre stage.

Nando Costa, the man behind Die Gestalten Verlag’s Brasil Inspired, spent five years working in the US, which has given him perspective. “As long as people recognise that the country has a lot more to offer, it doesn’t really bother us.”

The world is waking up to Brazilian design. “Lately, with all the hype around Brazilian culture, more and more designers have been working as freelancers, both for the local and the overseas markets,” says Costa.

This is healthy, but it’s leading to the creative equivalent of a brain drain. “More and more professionals are leaving the country, which is really sad,” says Costa. But there is a silver lining: “It’s always really great to have the experience and then later, if they want, they can go back to their home town and help take the market a bit further.”

There are many designers doing just that. Base-V recently completed a giant wall installation in São Paulo, Eduardo Recife has just finished a series of stills for HBO’s ‘Assume the position’; and since last December Nando Costa has been busy working on a series of 30 packaging illustrations for software giant Microsoft.

The rise of street art and graffiti is nowhere more prominent than on the streets of Brazil’s cities. “The influence is big – from fashion to animation,” agrees Oliveira. And even the official art market is beginning to open up: “Spaces and galleries with a specific interest in ‘street language’ are opening, particularly in São Paulo.”

“Brazil is a place of high contrast, and that’s very inspiring for an artist,” says Costa. “Chaos has always been inspiring, but it also instigates more thoughts about what one can do to change poverty, violence and other issues.” Art can make a difference, but as Oliveira points out, “It’s a very hard struggle because artists here have to fight for their space in the market.”

Eight Brazilian design talents you should be keeping your eyes on:
Mariana Bukvic
Based in São Paulo, interactive art director Mariana Bukvic is an example of Brazil’s outward facing designers. She has worked for many prestigious clients such as Nike, Coke and Nestlé, and has been honoured with numerous awards from the Cannes Cyber Lions to the D&AD.

Buraco de Bala
This studio has come a long way since its launch back in 1999 – always striving to develop the best solution within its powers, no matter what technique the team uses in order to accomplish its goals. Buraco de Bala works are mostly fuelled, “by craftsmanship and a special taste for the classic techniques and references.”

reismagos
Reismagos is a graphic design studio created by Alline Luz and Daniel Gizo. Since 2004 the pair have worked on commercial and experimental projects for national and international clients. Although this piece is about the 2006 World Cup, “Now we’re into designer toys – something quite unknown in Brazil,” says Gizo.

Flávio de Almeida Hobo
“My approach is analogical plus digital,” says Flávio de Almeida Hobo. Humans are “analogical beings” using digital tools. “The lack of money spent on projects here makes creativity essential. Less business, respect for nature and do the work with sincerity. Design can save the world.”

Yomar Augusto
Graphic artist Yomar Augusto has been published around the globe. From Brazil to China, The Netherlands to Russia, his work is highly respected. In 2004, Yomar was involved in two Rojo Magazine ArtStorm projects, where 18 artists from all over the world brainstormed a huge project based in Barcelona and Berlin.

Rogério Lionzo
Brazilian designer and illustrator Rogério Lionzo is making the world a better place with the gift of colour and form. The young artist is chuffed with his progress so far: “I am lucky enough to have great experiences and opportunities so far in my career.”

Nitrocorpz
The four founders of Nitrocorpz have been working together since graduating in 1998. “We do interactive media, illustration, print and motion work. Most of our work is done through email/IM.” Other projects include www.mixtape.nitrocorpz.com and www.neuralbrand.org.

Andre Matarazzo
Born in São Paulo, Andre Matarazzo travelled extensively throughout the world for 12 years, got upset with the state of online design in Brazil and decided to move back and launch gringo.nu. He is focused on online branding solutions.

via Computer Arts – Viva Brasil.

Read Also:

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• Discover the Brazilian Cinema
• Chinese design magazines will publish over 200 pages of Brazilian graphic arts in 2010
• Roots: Wollner, Alexandre (1928)
• Brazilian posters for the Green Movement in Iran

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