Alexandre Wollner

Graphic designer Alexandre Wollner will lecture on November 5 at Nanyang Technological University, Singapore, during the “Visual Communication” conference. In the lecture — part of the “Distinguished Lecture Series” of the School of Art, Design and Media, Wollner will present his own work and discuss the history of design, its origins, evolution, influences, creative process, practice and principles in the context of Brazilian culture.

Alexandre Wollner is a pioneer of the profession in his country and was a founder of Escola Superior de Desenho Industrial (ESDI).

The School of Art, Design and Media from Nanyang Technological University is located in Nanyang Drive, 81 (Jurong West), Singapore.

via ADM Distinguised Lecture Series

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Escola Superior de Desenho Industrial (ESDI)

The Escola Superior de Desenho Industrial (ESDI) [Superior School of Industrial Design] was the first school of higher education in industrial design was created in 1963 and is the oldest design college in both Brazil and in South America. Karl Heinz Bergmiller, Alexandre Wollner, Aloísio Magalhães and Goebel Weyne were some of the names involved in the project. Besides these, some important names in world design took part in its conception, such as Max Bill (1908-1994), Tomás Maldonado (1922), Max Bense (1910-1990) and Walter Gropius (1883-1969), who founded and directed Bauhaus for almost 10 years.

The first director of ESDI was Mauricio Roberto, who, at the time, was the president of Instituto de Arquitetos do Brasil (Brazil’s Institute of Architects). In the administrative structure of the school, he was a member of the Advisory Council, along with teachers and student representatives.

The school of Ulm was the original model that ESDI followed to form its first teachers. In 1968, the first re-organization in the school’s curriculum occurred, aiming to adapt it to the economic and technological conditions of Brazilian industry, and also to reconsider foreign influence exerted on the school.

The intention of joining technical, scientific, artistic, and cultural knowledge in the perspective of theoretical and practical teaching, together with the fact that the school had been recognized by the State Education Council, made the curriculum adopted by ESDI become the official model to be implemented in other courses of Industrial Design in Brazil.

Since 1975, ESDI has been a part of the Universidade Estadual do Rio de Janeiro (UERJ- the State University of Rio de Janeiro) and it is located in Lapa, Rio de Janeiro.

via :: REDE DESIGN BRASIL ::.

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Alexandre Wollner

Alexandre Wollner (São Paulo, 1928- ). Graphic designer. Began his studies with the visual design course at the Institute of Contemporary Design (IAC), created at the São Paulo Assis Chateaubriand Museum of Art (Masp), in 1950, where he studied with Lina Bo Bardi (1914-1992), Poty (1924-1998) and Sambonet (1924-1995). Collaborated with Pietro Maria Bardi (1900-1999) in staging the retrospective exhibition of Max Bill (1908-1994), at the Masp, in 1951.

Interested in the Concretist movement, in 1953, he joined the Grupo Ruptura [Rupture Group], presenting his constructivist works at the 2nd São Paulo International Biennial. Also in 1953, he was chosen by Max Bill to study at the Hochschule für Gestaltung [Superior School of Form] in Ulm, Germany, where he remained from 1954 to 1958. Upon returning to Brazil, together with Geraldo de Barros (1923-1998) and others he inaugurated Form-Inform, the first design consultancy in the country.

In 1963, he took part in the structuring and creation of the Escola Superior de Desenho Industrial (ESDI) [Superior School of Industrial Design], in Rio de Janeiro, the first higher level design institution in the country. During the 1960s, he opened his own visual programming office, where he developed logotypes for major companies. He exhibited his projects at the Masp and at the Museum of Modern Art of Rio de Janeiro (MAM/RJ) in 1980, opting for a show that emphasized the process of creation, execution and implementation of visual identity systems. In 1999, the Centre of Communication and Arts of Senac, in São Paulo, held his second individual exhibition.

In 2003, Wollner celebrated 50 years of design with his book Design Visual 50 Anos, and a photography exhibition at the Maria Antônia University Centre, in São Paulo.

via Wollner, Alexandre (1928).

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