Covers by CasaRex for the Contemporary Art and Education" series promoted by AEP - Art Education Productions

As a winner in 2009 for the project developed for the Cool Readings book collection (Editora Biruta) and for the book “Our Movie” (Edições Jogo de Amarelinha) in 2010, this year Casa Rex has been acknowledged in the Miscellaneous Company Literature category, for the visual identity that was created for the circle of debates about Contemporary Art and Education promoted by AEP – Art Education Productions.

Casa Rex's "Contemporary Art and Education" brochure interior

In order to develop the illustrations for the programme, Casa Rex made use of seventeenth-century engravings of imaginary animals, created to play with the illusions that people often have about contemporary art: “Generally the subject of contemporary art is viewed as being almost as strange as a seven-headed animal. The concept of portraying fictional animals has been used as a way of making light of these perceptions.” says Gustavo Piqueira, head of the agency as well as the creative director on the project, together with Samia Jacintho.

Casa Rex's "Contemporary Art and Education" Poster

The project has been selected as one of the winning entries out of more than 4000 submissions and it will be featured in the September/ October 2011 issue of the Communication Arts Magazine Design Annual 52 Awards (http://www.commarts.com/annuals/2011-Design/winners).

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Lifetime Achievement Prize to Marcello Serpa (from AdWeek)

Marcello Serpa, partner and general creative director, AlmapBBDO, São Paulo, Brazil, was selected by the international Clio Awards as the recipient of its distinguished Lifetime Achievement Award for 2008.

“Throughout his career, Marcello Serpa has clearly embodied the tradition of creative leadership, integrity and dedication to great ideas that are the cornerstones of the Clio Lifetime Achievement Award,” said Tony Gulisano, managing director, Clio Awards. “It is our honor to present him with this award.”

Serpa, 45, is widely recognized as a driving force in bringing international acclaim to Latin American advertising. He began his career with a seven-year stint in Germany, first studying visual and graphic arts before doing creative work at agencies GGK and R.G. Wiesmeir. Upon returning to Brazil, he worked in the Rio de Janeiro and São Paulo offices of DPZ before joining DM9DDB in 1991. It was there that he made history, becoming the first Latin American to win a Grand Prix at Cannes in the Print and Outdoor category for a 1993 campaign on behalf of Antárctica soft drink.

That same year, Serpa and Jose Luiz Madeira, a senior account manager and strategic planner, both left to become partners at AlmapBBDO. The team helped transform the agency to a new level of creative and strategic excellence, and have since amassed an impressive roster of blue-chip clients including Volkswagen, Pepsi, Inbev, Bayer, Audi Brazil, Mars Brazil, Gatorade, Havaianas, Greenpeace and others.

Serpa is the most awarded creative in the history of the São Paulo Creative Club Yearbook, and been elected as best creative director in Iberian America and Brazil eight times by El Ojo de Iberoamericana. Throughout his 15 years as partner and creative director at AlmapBBDO, the agency was the most awarded agency in the world by the Gunn Report for two years in a row, named agency of the year at Cannes and by Advertising Age, and won 45 Clio statues.

“I was nicely surprised and deeply happy to learn that Clio feels my work and professional life are deserving of such a definitive award,” said Serpa.

He joins a prestigious list of past Clio Lifetime Achievement Award honorees: Bob Isherwood, worldwide creative director, Saatchi & Saatchi; Bob Greenberg, chairman/CEO, chief creative director, R/GA; John Hegarty, chairman/worldwide creative director, Bartle Bogle Hegarty (BBH); Lee Clow, global director of media arts, TBWA\ Worldwide; Neil French, former worldwide creative director, Ogilvy & Mather and WPP; David Abbott, cofounder, Abbott Mead Vickers, and Tony Kaye, the pioneering director and cinematographer.

via Clio Awards.

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_original logo (2009) designed with Brazilian typefaces Brasilêro (2001_ Crystian Cruz), Cantador (1997_ Daniel Morena), Folk (2009_ Marcelo Magalhães), UnB Pro (2008_ Gustavo Ferreira) + Samba Expert (2003_ Tony de Marco & Caio de Marco)

Authors

Bruno Porto is a graphic designer, educator and consultant from Rio de Janeiro. His work has frequently been awarded and exhibited in the Americas, Europe and Asia, where he had two solo shows of posters he’d designed. He is one the two Brazilian professionals listed in the Atlas of Contemporary Graphic Design by Harper Collins in 2008. He is a member of the Society of Illustrators of Brazil (SIB) – where he currently serves in its Board of Councilors – and the Brazilian Graphic Designers Association (ADG Brasil) – in which he has acted as a member of its National Board of Directors (2004-2006), Rio de Janeiro Board of Coordinators (2002-2004), Ethics Committee (2009-2011) and as its liaison with Icograda. He has also been deeply involved with the Brazilian Graphic Design Biennial, being President of the Jury of its 7th edition, member of the Curatorial Commission of its 8th edition, and coordinator of the 9th edition’s international tour in Beijing and Shanghai. He has curated a dozen graphic arts exhibitions – such as DINGBATS BRASIL, that has been presented in ten cities across South America and Asia. An author of books and articles on graphic design and illustration, he holds a column in www.DesignBrasil.org.br and has contributed articles to a number of design publications in Brazil and China such as abcDesign, Art & Design, Designe, Design 360º, Design Gráfico, ??? NewGraphic, Prodesign, Revista da ADG, Revista Webdesign and Wide. He was a faculty member at the Graphic Design School of Centro Universitário da Cidade (Rio de Janeiro, 1996-2006) and at the Visual Communication department of Raffles Design Institute (Shanghai, 2006-2010), and consistently organizes and takes part in design events, lectures and juries.

Itamar Medeiros currently lives in Shanghai (China), where he works as Senior User Experience Designer at the Architecture, Engineering & Construction Industry Group of Autodesk® — and helps promote Interaction Design as a local coordinator for the Interaction Design Association (IxDA). Working in the Information Technology industry since 1998, Itamar Medeiros has developed several websites and interactive media campaigns, both as art director and, later, as creative director for several new media agencies in Pernambuco, Brazil. As an Information Design specialist, served as board member of the Brazilian Society of Information Design, and held several lecturing positions, including Lecturer of Hypermedia at the Department of Design of Universidade Federal de Pernambuco (UFPE), Assistant Professor of Cognition and Information Technologies at the Information Systems program of Faculdade Santa Maria,  and Assistant Program Director of the Visual Communication Department of Raffles Design Institute at DongHua University, China. He has been awarded with an MA (with distinction) in Design Practice at Northumbria University (Newcastle, UK) for his thesis “Designing the User Experience: Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments”.

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