Marcello Serpa, partner and general creative director, AlmapBBDO, São Paulo, Brazil, was selected by the international Clio Awards as the recipient of its distinguished Lifetime Achievement Award for 2008. “Throughout his career, Marcello Serpa has clearly embodied the tradition of creative leadership, integrity and dedication to great ideas that are the cornerstones of the Clio Lifetime Achievement Award,” said Tony Gulisano, managing director, Clio Awards. “It is our honor to present him with this award.”