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BusinessWeek

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Brazil highlighted as “Design’s Next Superpower” by Fast Company Magazine

John Barrat spent some time in Brazil earlier this year to attend of the IDEA/Brazil Award jury. He shared some of his impressions of Brazilian Design with Fast Company magazine, including a retrospect since 2008, when Brazil made history with 12 award wins in the U.S., a feat never achieved by any South American country [...]

Pontifícia Universidade Católica do Paraná featured on the “World’s Best Design Programs” list by BusinessWeek magazine

Companies in every industry have adopted design thinking to offer fresh insight in functions from strategy to finance. BusinessWeek selected 39 master’s and MBA programs from North America, Europe, Asia, South America and Australia that significantly integrate design thinking and business. Students in these programs take classes in art, management and science, for example, and create projects in multi-disciplinary teams with students from other schools. They aim to use design for strategy rather than merely for aesthetics and may find jobs as design managers, researchers or business consultants. These 30 programs have formally established hybrid curricula [...]

Business Week’s Bruce Nussbaum talk about the “Best Design From Brazil”

In 2008, the Industrial Designers Society of America ran a new contest in Brazil and some of the winners were included in this year’s Top International Design Excellence Awards. Amazing design and innovation is taking place in Brazil and this slideshow of winners (Brazil placed third behind the US and Korea in the number of IDEA awards in 2008) shows the wide range of activity. Bruce Nussbaum highlights some of the work featured the 2008 awards [...]

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