Pontifícia Universidade Católica do Paraná featured on the "World's Best Design Programs" list by BusinessWeek magazine

Companies in every industry have adopted design thinking to offer fresh insight in functions from strategy to finance. BusinessWeek selected 39 master’s and MBA programs from North America, Europe, Asia, South America and Australia that significantly integrate design thinking and business. Students in these programs take classes in art, management and science, for example, and create projects in multi-disciplinary teams with students from other schools. They aim to use design for strategy rather than merely for aesthetics and may find jobs as design managers, researchers or business consultants. BusinessWeek’s Bruce Nussbaum compiled a list of 30 programs have formally established hybrid curricula:

Pontifícia Universidade Católica do Paraná

Paraná, Brazil

Program: MBA* Emotional Design
Business Partnerships: Electrolux Brazil, Volvo Brazil, Whirlpool do Brazil
Why it’s on the list: This Portuguese-language MBA started in 2008 in partnership with Electrolux. The program is offered mainly to employees of partner companies and includes 365 hours of classes. It aims to teach executives about another, softer side of business. Course titles include “Cognition and Emotion in Design.”

via World’s Best Design Programs – BusinessWeek.

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In 2008, the Industrial Designers Society of America ran a new contest in Brazil and some of the winners were included in this year’s Top International Design Excellence Awards. Amazing design and innovation is taking place in Brazil and this slideshow of winners (Brazil placed third behind the US and Korea in the number of IDEA awards in 2008) shows the wide range of activity. We tend to focus on design coming out of China, Korea, India or Japan these days, as well of Europe of course, but Brazil is booming and so is its design. Brazilians are designing sophisticated medical equipment, autos, clothes and jets. São Paulo is home is some great design consultancies that US, European and Asia companies should be tapping (many already are).

via BusinessWeek

Read Also:

• Brazil highlighted as “Design’s Next Superpower” by Fast Company Magazine
• A Brazilian talk about Asian design
• Brazil outsourcing industry featured in Design Council Magazine’s “The Latin American renaissance” article
• Pontifícia Universidade Católica do Paraná featured on the “World’s Best Design Programs” list by BusinessWeek magazine
• The launching of Guarana Jesus new can wins the Gold Medal from IDSA IDEA 2010 Awards

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