Supermodel Gisele takes Sky Brasil viewers on a fantasy HD tour (from Advertising Age)

Sky Brasil

Brazil’s biggest satellite TV service, owned 76% by DirectTV and 24% by Brazilian media giant Organizações Globo, launched Sky High Definition TV channels with great fanfare in 2009. One ad, by São Paulo agency Giovanni DraftFCB, brings HDTV to life with Brazilian supermodel Gisele Bundchen in a São Paulo airport departure lounge. Perched on a red sofa, she clicks a remote control and a football team swarms the lounge. Another click and soldiers are fighting a war. With a final click, a New York City taxi appears in a flurry of snowflakes and Ms. Bundchen hops in and rides off.

Hyundai Brasil

In a market dominated by Volkswagen and Fiat, Hyundai arrived late but has been growing fast from a small base. Sales doubled to 43,000 cars in 2008, and were projected to climb to 70,000 units last year. And Hyundai last fall revived plans to start building a $600 million plant in Brazil in 2010. Working with Havas-owned agency Z Plus, Hyundai advertised heavily to launch the i30 and the Tucson, one of the best-selling imported vehicles in Brazil, and promote the Azera. In one campaign, Tucson owners were asked if they knew why the Tucson had been named the best SUV in Brazil and the world. Most of them didn’t, but were happy to volunteer their own reasons for liking the car.

HSBC Brasil

Brazil is the largest Latin American market for HSBC, which livened up its marketing last year with the $40 million launch of HSBC Direct online banking for busy people with a campaign from JWT, São Paulo, using the slogan “The bank that likes to get straight to the point.” The site drew 1.1 million visitors to HSBC’s website to open a new online bank account.

"Havaianas Verão", by Marcello Serpa's Almap BBDO

Outstanding Agencies of the Year

Marcello Serpa’s shop Almap BBDO again led Adlatina’s ranking of most-awarded agencies in Latin America with colorful work for clients like Havaianas flip-flops.

via Advertising: The Best of Latin American Marketing in 2009 – Global News – Advertising Age.

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• For the 3rd consecutive time, CasaRex Receives a Communication Arts Award

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Lifetime Achievement Prize to Marcello Serpa (from AdWeek)

Marcello Serpa, partner and general creative director, AlmapBBDO, São Paulo, Brazil, was selected by the international Clio Awards as the recipient of its distinguished Lifetime Achievement Award for 2008.

“Throughout his career, Marcello Serpa has clearly embodied the tradition of creative leadership, integrity and dedication to great ideas that are the cornerstones of the Clio Lifetime Achievement Award,” said Tony Gulisano, managing director, Clio Awards. “It is our honor to present him with this award.”

Serpa, 45, is widely recognized as a driving force in bringing international acclaim to Latin American advertising. He began his career with a seven-year stint in Germany, first studying visual and graphic arts before doing creative work at agencies GGK and R.G. Wiesmeir. Upon returning to Brazil, he worked in the Rio de Janeiro and São Paulo offices of DPZ before joining DM9DDB in 1991. It was there that he made history, becoming the first Latin American to win a Grand Prix at Cannes in the Print and Outdoor category for a 1993 campaign on behalf of Antárctica soft drink.

That same year, Serpa and Jose Luiz Madeira, a senior account manager and strategic planner, both left to become partners at AlmapBBDO. The team helped transform the agency to a new level of creative and strategic excellence, and have since amassed an impressive roster of blue-chip clients including Volkswagen, Pepsi, Inbev, Bayer, Audi Brazil, Mars Brazil, Gatorade, Havaianas, Greenpeace and others.

Serpa is the most awarded creative in the history of the São Paulo Creative Club Yearbook, and been elected as best creative director in Iberian America and Brazil eight times by El Ojo de Iberoamericana. Throughout his 15 years as partner and creative director at AlmapBBDO, the agency was the most awarded agency in the world by the Gunn Report for two years in a row, named agency of the year at Cannes and by Advertising Age, and won 45 Clio statues.

“I was nicely surprised and deeply happy to learn that Clio feels my work and professional life are deserving of such a definitive award,” said Serpa.

He joins a prestigious list of past Clio Lifetime Achievement Award honorees: Bob Isherwood, worldwide creative director, Saatchi & Saatchi; Bob Greenberg, chairman/CEO, chief creative director, R/GA; John Hegarty, chairman/worldwide creative director, Bartle Bogle Hegarty (BBH); Lee Clow, global director of media arts, TBWA\ Worldwide; Neil French, former worldwide creative director, Ogilvy & Mather and WPP; David Abbott, cofounder, Abbott Mead Vickers, and Tony Kaye, the pioneering director and cinematographer.

via Clio Awards.

Read Also:

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• Brazil featured on Advertising Age’s “The Best of Latin American Marketing in 2009″
• Brazilian packaging and editorial projects win HOW 2010 International Design Awards
• Brazilian Adman Washington Olivetto’s Life Will Be a Movie
• Brazilian CG artist nominated to Autodesk’s “Master Awards”

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