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Brazilian Adman Washington Olivetto’s Life Will Be a Movie

By ⋅ November 21, 2011 ⋅ Post a comment

Brazil’s top creatives are treated like rock stars, so its no surprise that Washington Olivetto is about to have a movie made of his life. Mr. Olivetto, whose W/Brasil agency merged with McCann Erickson in Brazil last year to form W/McCann, was one of the first larger-than-life Brazilian creatives to start his own agency, create iconic ad characters and become part of the country’s popular culture [...]

Brazil featured on Advertising Age’s “The Best of Latin American Marketing in 2009″

By ⋅ January 22, 2010 ⋅ Post a comment

Highlights From Ad Age International Partner Adlatina’s Annual Rankings: Sky Brasil, Hyundai Brasil, HSBC Brasil among the best campaigns of 2009. As part of its awards, Adlatina has also named outstanding marketing executives of the year.

CLIO honors Marcello Serpa with “Lifetime Achievement” award

By ⋅ November 27, 2009 ⋅ Post a comment

Marcello Serpa, partner and general creative director, AlmapBBDO, São Paulo, Brazil, was selected by the international Clio Awards as the recipient of its distinguished Lifetime Achievement Award for 2008. “Throughout his career, Marcello Serpa has clearly embodied the tradition of creative leadership, integrity and dedication to great ideas that are the cornerstones of the Clio Lifetime Achievement Award,” said Tony Gulisano, managing director, Clio Awards. “It is our honor to present him with this award.”

Brazil’s Digital Ad Shops to Reach $500M in Revenue by 2010

By ⋅ October 15, 2009 ⋅ Post a comment

The Brazilian Association of Digital Agencies (ABRADI) just finished its first survey, designed to measure the growth of digital agencies in the country. Brazil owns, by far, the largest digital market in Latin America [...]

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