Bruno Porto, co-editor of BrazilianGraphicDesign.com, presents the website at the Sunhoo International Industrial Designers Forum (photo by Alessandro Rolandi)

Bruno Porto, co-editor of BrazilianGraphicDesign.com, presents the website at the Sunhoo International Industrial Designers Forum (photo by Alessandro Rolandi)

The first Sunhoo Festival for Creativity and Innovation took place in the cities of Hangzhou, capital of the Zhejiang province, and FuYang from April 21-29 2011, gathering 35 design professionals from 18 countries in the five continents and an audience of 850 people. The event meant to explore the relationship between design, industry, art and technology through art installations in the LiuYing Garden at the West Lake and lectures at the Sunhoo International Industrial Designers Forum.

Three Brazilian design professionals were among the keynote speakers, featuring the work they’ve been conducting in China. Fashion designer Enesoe Chan presented the Summer collections he has been developing in Shanghai, mixing Brazilian and Chinese elements as wearable art; architect Cecilia Reichstul of Fernando Brandão Design presented their project for the Brazilian Pavilion at the Shanghai Expo 2010; graphic designer and educator Bruno Porto showed how the Brazilian graphic arts have been promoted in China through exhibitions, workshops and publications (including BrazilianGraphicDesign.com), as well as his own design and consultancy projects.

Others speakers included Clive Roux, CEO of Industrial Designers Society of America; Soon-In Lee, president of the Seoul Design Center; Reiner Packeiser, head of exhibitions of the Vitra Design Museum; Swiss furniture designer Jonas Merian; Colombian new media researcher Andres Burbano, from UCSB; Lars Thoegersen, CEO of CPH Design Denmark; and architect Anu Leinonen of OMA / Rem Koolhaas.