"São Paulo's Soccer Museum" by Jair de Souza Design and Fundação Roberto Marinho

Jair de Souza, Daniela Thomas, Felipe Tassara, Mauro Munhoz and Leonel Kaz received the Gold Medal at IDSA’s IDEA 2010 Awards in the Entertainment Category for Museu do Futebol:

São Paulo’s Soccer Museum is a multi-artform project combining architecture, curatorship, museography, art direction, multimedia and visual design. The Museum is situated within Pacaembu Soccer Stadium and tells Brazil’s history through soccer, while contextualizing and identifying this sport as part of the spirit and essence of Brazilian culture. Conceived as a multi-sensorial venue, the museum’s infrastructure is made up of LCD screens, back projection screens, LED panels, glass plates and aluminium, iron, steel and polycarbonate structures. The major curatorial challenge was to create a museum that would be both intelligent and exciting, moving away from the traditional concept of sports museums – no banners, trophies, pennants, soccer players’ shirts and shoes – without changing the stadium’s architecture.

via Museu do Futebol The Soccer Museum | Co.Design.