John Barrat spent some time in Brazil earlier this year to attend of the IDEA/Brazil Award jury. He shared some of his impressions of Brazilian Design with Fast Company magazine:
Arriving I expected to find a chaotic, dangerous and gray metropolis. Instead, I was more than surprised to find a colorful, dynamic and vibrant city. These same qualities are uniquely evident in Brazilian design. For those of you who may not know, IDEA/Brazil is the Brazilian version of the IDEA Awards. Now in its third year, IDEA/Brazil is promoted by the design organization Objeto Brasil and led by Joice Joppert Leal, who according to my friend, Helen Walters of BusinessWeek, is “a force of nature.” After a week with Joice, I couldn’t agree more!
"Is Brazil Design's Next Superpower?", by John Barrat @Fast Company
In 2008, Brazil made history with 12 award wins in the U.S., a feat never achieved by any South American country. This secured the third position among participants, trailing only the U.S. with 114 podiums, and South Korea with 19. Last year, two Brazilian projects, including the Havaianas store in São Paulo, won IDEA gold. Design work competed in 18 categories, including one exclusive to Brazil: jewelry. Industrial products, personal accessories, home living, environments, eco-design, packaging, transportation and student projects, among others, were awarded [...]
via Is Brazil Design’s Next Superpower? | Fast Company.
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[...] for their beaches, music, wildlife, beautiful people—and, more recently, design. Brazil is increasingly drawing attention to their design scene, with a booming fashion industry known for their mix of European design [...]