"FedEx", by DDB Brasil

Communication Arts Magazine announces the winners of its 2009 advertising competition. Now in its 50th year, the prestigious competition selected 155 projects, representing the work of 97 firms, for inclusion.

DDB Brasil was awarded for several campaigns, including FedEx, in which Fedex Express service is presented in an advertising campaign in Brazil showing the personal side of its service – delivery from one pair of hands to another. Three print advertisements use boxes between pairs of hands exchanging a trumpet, a robot and a vase. DDB Brasil was also awarded for its Terra Travel, Latinstock, and Brasileiros Magazine campaigns.

via Communication Arts – 2009 Advertising Annual Winners.