Brazil’s Digital Ad Shops to Reach $500M in Revenue by 2010
LiveAd won the first and only Gold Lion for Brazil in the new PR category of Cannes 2009 for its 'One Thousand Casmurros' campaign.
The Brazilian Association of Digital Agencies (ABRADI) just finished its first survey, designed to measure the growth of digital agencies in the country. Brazil owns, by far, the largest digital market in Latin America.
The study revealed there are 2,275 digital agencies in Brazil that today gather up an income of $412 million, not counting media-buying investments. As in the United States, there’s a long tail of small digital agencies. Breaking it down, 63.3% of these agencies’ annual revenue is below $650,000; 25.5% is between $650,000 and $2.7 million, and only 10% surpass $2.7 million. César Paz, president of ABRADI, said it is expected that total revenue will exceed $500 million by 2010.
via Brazil’s Digital Ad Shops to Reach $500M in Revenue by 2010 – Global News – Advertising Age.
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This entry was tagged as Advertising, Advertising Age, art, Brazil, Communication design, graphic design, Interaction design, interactive media, internet, Latin America, Marketing, United States
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